Rationale

Though our poster, flyer, website and coffee sleeve we demostraighted the Koha
principles of branding and promoting a Fair Trade coffee event. This event was based
around a coffee 'work break' targetting a business workforce audience for they are
prime examples of regular coffee drinkers. We focused on parent to parent sympathy
within this audeince, getting the workforce to feel guilt for the child working in fair trade.
This was accomplished using stastics and information within the text and imagery,
something the audience is already familar with and responds to. We used visual retorics
such as a block colour pallet that invloved coffee and business associated colours such
as browns and blues. Imagery was always minimalistic and flat to simplfy down our
designs to make them easy to follow. We took advatage of griding to create negative
space and structured designs so the viewer could read the message fast and easily.
The business workforce is a massive and powerful industry that has a lot of influence in
other demographics. This industry is very social and full of connections making it a
perfect audience for getting the word out about why drinking fair trade is important. We
thought this would be a great target audience for our Koha assignment for it can expand
to a larger target audience and effect even more people, giving more back to the
community.

Final Coffee Sleeve

I ended up editing my coffee sleeve template and traced my own as my first mock ups were slightly wonky on the cup. This is the final template to print.

Testing out sizing so it fits perfectly on the cup. Lots of trial and error.

All the paper

Pre-Final Test:

Initially tried with quite a thick paper, was more of a card, but because it was so thick the glue was separated as it wasn't very strong and a lot of the ink came of on the folded edges. Look super gross so opted for out backup paper which was a lot thinner but still a nice quality. 

PRODUCT SHOTS!

YAAAAAAYY!!!!

Coffee Sleeve Colour Testing

Its really hard to see on these photos but I played around with colour and whether to have the patern darker or lighter than the background. 

The second one on the bottom image are the colours I decided to go with as it looked good both on screen and printed out

Final Flyer

Final Poster

We decided to return to the brown background as it is more associated with fair trade and having a light background made the orange feel lighter and brighter. We also went back the the infographic we had in the beginning for we felt the previous posters weren't working for there was mainly text with no imagery to balance it out.

Website: Final Adujstments

Adding contact point / social media link icons and their respective links (opens a new tab)

We decide that the banner on both the poster and website made the overall aesthetic a little too fun where we want to focus on more of a formal approach for these two. The website is supposed to be an informative space that takes on a news paper style and the bright orange banner is just a little too inappropriate for that. This aided us in making the decision to keep the original heading. 

RESOURCE PAGE:

Editing the Calendar and updating colours

FINAL WEBSITE PAGES:

Home-

Full size

Resource Page-

Full size

All the files for our poster, flyer and coffee sleeve are able to be downloaded as PDFs

Coffee Sleeve Final Layout

After printing many of these out it was evident that the background colour needed to be changed as it printed out so dark you couldn't see the pattern (as you can see bellow). I need to do a colour test to get a good colour for both on screen and print