Went through and explored various options for the coffee sleeve in terms of imagery as well as the stat we wanted to use here. We though it would be a great idea to take a positive statistic that Fair Trade has helped with to thank the buyer of the coffee for including their contribution.
At this point the imagery is looking very clinical and unrelatable. I need to focus more of the positive child aspect of the stat and reflect this in the icons used as well as the colours. It need to be fun and happy to evoke a similar feeling toward the consumer and they can relate this to buying Fair Trade coffee and therefore be more likely to re-purchase.
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