What was working:
- Child exploration in workforce
- Clear connection between negative and how to change it
- Colour palette- coffee related but not too chiche
- Darker brown, successful
- Poster stats expanded upon in flyer
- Webpage is very well laid out, nice grid and hierarchy
- Style translates nicely through posters website
- Contrast in colours works best, in dark brown, yellow, white
- All the visual elements are all really cool, but your colour pallet is putting you down, make the colour pallet brighter
- Calendar is cool! Crying child works well
- Second poster looks best
- Colours are bold and eye flows down to text
- Poster with big man is best lots of movement and contrast
- I like the graphic style/ info style!
What needs improvement:
- Needs more awareness that is it coffee industry otherwise it just looks like child labour
- Red not working
- Spellchecker- lol
- Put a rule between subheading and body copy
- Red images of little man are hard to see, needs more contrast
- Wording in the flyer is off, 'put our kids in schools' the flyer isn't made by the workers
- Prefer the yellow on black and green on grey rather than the brown looks to dirty not welcoming
- Nothing immediately indicates you are talking about coffee
- Make fair trade coffee more important
- The numbers and percentages are huge so make their accompanying text a bit larger so they don't seem disconnected
- Either stick with the capitals or lowercase make text a big large 'fair trade is about...' Flyer text contrast
- Ist posters- crying stick man doesn't really relate directly to the heading make more obviously childlike maybe?
Our next step is to take all of this wonderful advice and start to narrow down our developments into more final works.
No comments:
Post a Comment