Another Audience Variation

Third Target Audience:

University student do-gooders

Subject:

The positive effects of Fair Trade Coffee.

Advancement in working environments and wages for workers. Getting what they deserve.

Making the decision to 'Pay it Forward' by buying Fair Trade Coffee and supporting the cause.

The younger generation is more open toward new things and development of oneself and of the world. While at university, students are constantly being exposed to new ways of thinking through the interaction of a larger set of peers. By buying Fair Trade products they will make themselves feel as though they are actually contributing to a better world. 

Style:

We wanted to focus on the positive side of Fair Trade to capture the target audience and convince them that the way they feel about this poster / website will be how they feel after purchasing Fair Trade products. To communicate this we chose our Colourful / Bright mood board as our inspiration. The coloured coffee stains within the diamonds was our broad way of linking this back to Fair Trade and the diamonds themselves are like stepping stones, paving the way toward a better future.