Design Concept Number One

From our finalised mood board and our icon selection, we came up with a basic image showing the type of design aesthetic we would use for our trend setters / university students target audience. It is a very graphic approach using an old 70's arcade style.

This could be used for the header of our website or even the start of a promotional poster. 

IMAGERY

To create the central icon we combined a stylised version of a coffee cup with the typical symbol of a forward message button. 

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We thought this would communicate well with our message of a developing world moving forward, following the Fair Trade Coffee organisation. 

The 'Be the Movement' heading couples with this nicely, emphasising out point to make it completely clear for the viewer as some interpretation may be lost with just the hybrid symbol.