Minimalistic Audience Variations

This is a poster we directed towards business men/ people. This is the second iteration we have made. We knew from pervious research that these are busy people who want the point made fast and easy so they can get on with their day. It needs to be simple and minimalistic. This is why I felt the need to make a very simple colour scheme and play with text so that you can obviously see the better option/ choice to make. The coffee cup handle is also facing towards the fair trade option as if it is directing you there, telling you the answer. It looks very infographic 'esk' so it would be interesting if we could take this further playing with communicating information in a fast simple way. Business people live off facts and information so this is key to communicate facts in a way they understand.