Fair Trade Coffee Class Exercise

Subject>Audience>Tangible/Context

Theme/Symbols>Style

Close up of style

EXPANSION:

We decided to take what we did in class and expand on it, tailoring it more toward our specific target audience and theme that we have chosen.

Chosen Variables:

AUDIENCE:

• University Students 
• Trend Setters

THEME:

• Trend Setting
• Being the Movement
• Empowerment
• People that grow the coffee
• For the audience

Summary:

We are taking an old styled / retro aesthetic to comment on the fact that the fair trade movement has been ongoing beneath the surface for quite some time. Fair Trade ANZ has been around since 1962 but it hasn't been up until recently that the social movement has been on the verge of trending in supporting the cause. We want to use university students / trend settings to push the boundary into modern popular culture. 

Undecided Variables:

SUBJECT:

• Fair Trade Coffee
• Evolving world
• Child labour
• Working environments
• Innovative movement
• Fairer wages for workers
• Product quality / taste
• Stable economy
• Human rights
• Working families
• Capitalist trade
• Evolving countries
• Trade justice
• Consumerism
• Stamps / tags

TANGIBLE / CONTEXT:

• Coffee
• Coffee beans
• Mugs
• Takeaway cups
• Coffee machine
• Types of coffee
• Instant
• Flat white
• Cappuccino
• Long black
• Decaf
• Mochaccino
• Ice coffee
• Sugar
• Milk
• Roaster
• Plunger
• Cafe
• Chair
• Table
• Coffee table
• Coasters
• Teaspoon
• Afternoon tea
• Biscuits
• Home baking
• Foot rest
• Caffeine shot
• Couch
• Deadlines
• Assignments
• Coffee stirrer
• Cold coffee
• Coins
• Loose change
• Coffee stains
• Rubbish
• Recycling
• Cardboard
• Coffee sleeve
• 
  

• Trade
• Transport
• Ships
• Containers
• Trucks
• Airplanes
• Delivery man
• Scales
• Hand shake
• Farmers
• Blisters
• Farming equipment
• Hoe
• Spade
• Rake
• Harvester
• Straw hat
• Dirt
• Rags
• Families
• Globe
• Map
• Longitude / latitude
• Coordinates
• Travel route
• Bags / sacks
• Baskets
• Money
• Coffee tree
• Fair Trade stamp
• Written agreements
• Packages / parcels
• Passport
• Tall buildings
• Farmlands
• Brief case
• Business suit
• Tie