Tuesday, 9 September 2014

Reverse Brief


Our approach to how we were going to tackle this project directly stemmed from our interrogation and analysis on each of the existing websites. We thought that the Fair Trade Coffee would be the most interest to us and one that we could explore with in many different ways. In class we drew up to paths that we could take the Fair Trade brand, looking at different target audiences and the type of aesthetics that would couple with them. To give us more options we will explore both variations to some extent and then decide the concluding direction.

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