Development Mood Boards

Development 1

Here our target audience is university students and trend setters. We agree this is a strong concept to carry forward with as the audience itself matches our aesthetic
Refectory by going back to the past and rebooting an era. To develop from our current poster we think making the style this era of design would suffice without the use of imagery (such as the space invaders). Though they are a good immediate reference and an inside joke of such to the age demographic who know about them they could lead the target audience into just being video game players. The aesthetic itself will instantly pull the audience back on its own.

Mood board

Development 2

This second development is directed at the working business class. This development is strong as the target audience is well refined and the style we are going for fits the audience perfectly. We would like to continue developing the info graphic style here and really pushing it further but keeping the work simple and elegant at the same time.

Mood board