Mums and Cafe Enthusiasts

This next audience exploration is directed towards mothers and enthusiasts of drinking coffee in cafes as a social occasion to socialise. This poster has been made with the style of a coffee sign outside of a coffee shop that changes every couple of days and is written in chalk. We wanted to emphasise the fact that this is a social experience through the text. The text imagery and patterns are also all quirky and fun and not taken seriously as this is a fun social event where mums can chat and learn and drink fair trade coffee. Its also a way to make them feel good about themselves for going to the event by using the term guilt free.